The Power Of Radio Tweets For Recording Artist
Written by Roderick on December 2, 2012
If you haven’t seen our Twitter page, you should take a good look at it to see how we are using the power of radio tweets to promote the artist we play and the commercials that we run on the station.
My experience as a programmer has allowed me to be very creative and different from other stations. I was able to create my own Twitter App for the station for maximum effect and I’ve shared my technology with about five other people, two of whom I know is actively using it.
Now, you will see all over Twitter many other radio stations doing similar things that we do here and at Synergy1Radio (GospelSynergy.com). However, after careful study of how most of these station are using Twitter to post what they are playing, I’ve discovered a fault in how they actually do it.
On the surface this “fault” looks very harmless, but like I said, I’m a programmer and if these stations are paying their licensing, one thing I do know about how the licensing works is that your song info is pulled from the information in the stream itself. The tracking companies have software that reads the information embedded in our radio streams in much the same way BDS and Mediabase works. The information gathered is limited to three things, the Artist Name, the Song Title and the Album Title. That’s it.
This is important because if this information is not spelled correctly and tagged properly, you the songwriter and publisher will not get royalties from your spins. What I see happening on Twitter is that the broadcasters are REPLACING the Artist Name with the artist Twitter name (like such @JohnDoe – Song Title instead of the correct way: John Doe – Song Title). Sometimes I see the artist’s Twitter name added to the song title (like such John Doe – Song Title/@JohnDoe) or (John Doe/@JohnDoe – Song Title).
What this means is that the reports created from the information pulled from the stream, will have incorrect information or confusing information. Therefore when BMI, ASCAP, SESAC and Sound Exchange get their reports, they may miss or overlook your song because the information they have about your music does not match the information in the report. I haven’t asked but there is a strong possibility that computers are gathering this information from our radio streams and generating digital reports that the PRO companies use to compared with their database for MATCHING INFORMATION. I don’t think a human is going through thousands of pages worth of data to see where, when and how many times your song played. So it’s safe to assume that if this is the case, a computer is searching for the properly documented song information to know who gets credit. Song information it finds that does not match what is on file will be ignored.
These two examples may be from the same artist and same album but they are NOT the same to a computer that is reading the data from a digital file:
John Doe – Song Title and @JohnDoe – Song Title
Computers do not know “what you actually meant”
I say that to say this:
We take great pride in making sure your information is correct as possible and that our stream is not sending altered data that will cause you to loose royalties.
NiaRadioNetwork.com, Leading The Way To A Better Tommorrow